Building on the growing success of its collaboration over the past two years, Horticultural Development Company (HDC) and Potato Council will bring the largest collaborative UK stand yet to this year’s Fruit Logistica event in Berlin.
The event beginning Wednesday 4 – 6 February at Berlin’s Messe, will see HDC and Potato Council, both divisions of the Agriculture and Horticulture Development Board (AHDB), join forces alongside a further eight co-exhibitors from the horticulture and potato industries to showcase UK production and export opportunities at their best to over 60,000 trade visitors.
Co-exhibitors on this year’s stand include horticultural growers: Angus Soft Fruits and A C Goatham & Sons joined by Potato industry representatives from: Moorhouse and Mohan and Skea Organics, as well as commercial services from Live Trace, Mylnefield Services, SASA and Sutton Bridge Crop Research.
The aim of the collaboration is to develop seed potato export opportunities from Britain and to raise the profile of the quality and diversity of UK horticultural crops by providing a platform for the industry from which to promote, do business and network.
Ruth Ashfield, HDC, said, “For a large part of the potato and horticulture supply chain in Great Britain export is an untapped area of opportunity. Our aim is to provide a chance for businesses to attend this major event and provide a high profile presence to support their export activity.”
Robert Burns, of the Potato Council, says “This year we’re even more excited to return with the UK industry stand as we feature new exhibitors and welcome back those who have been with us from the start. This year the stand offers a breadth of co-exhibitors from fresh produce and seed potato producers to crop science and commercial services, strengthening our showcase of the potato and horticulture industries at this major event.”
“We are experiencing another bumper year for seed potato exports, with a likely new all-time record of almost 53k tonnes going to Egypt already. This represents a 7% increase to Egypt alone this season so far, and we anticipate that overall GB seed potato exports worldwide are likely to be up again this year with exports still underway.”
Located in Hall 8.2 on stand B.06, Thursday 5 February will see Potato Council and HDC join forces with neighbouring exhibitors, the Commercial Horticultural Association (CHA) to host a UK drinks reception from 4.30 until 6.00pm. Other UK exhibitors and visitors, including UK media are also welcome to attend.
Click here to download the INDUSTRY RECEPTION INVITATION. Visitors interested in exploring export opportunities, meeting the UK producers, talking to technical experts or wanting to participate on the UK stand at next year’s event are urged to attend. For more information visit www.potato.org.uk or www.hdc.ahdb.org.uk
Notes to Editors
Potato Council and HDC are divisions of the Agriculture and Horticulture Development Board (AHDB, a body that collects a statutory levy and then is responsible for channelling these funds back into research and development, promoting consumption and building sustainability of UK agricultural and horticultural industries at home and overseas. Through its divisions, AHDB takes a leading role in showcasing agricultural and horticultural produce from the United Kingdom to the world. www.ahdb.org.uk