Industry representative: Mark Eves
AHDB Horticulture project cost: £263,324
Aims and objectives:
To identify novel cut-flower crops providing new opportunities for UK growers, and improving existing crops through new genetics and improved agronomy etc.
(A) Information gathering
1. To review ‘new’ cut-flower crops and cultivars available from breeders, seed houses, plant producers and other trials programmes to inform the experimental programme.
2. To review (and disseminate where appropriate) international literature (printed and web-based) on cut-flower crops, especially in respect of novel crops and improving cut-flower quality.
3. To review and disseminate trends in cut-flower production in the UK and internationally.
(B) Experimental programme
4. To demonstrate novel ornamentals and assess their potential as cut-flower crops for growing in the UK either outside or under Spanish.
7. To validate the use of ‘new’ cut-flower crops through grower assessments carried out on commercial sites. These “new” crops will have been identified from the literature reviews, breeder liaison and input from other established trials programmes such as those undertaken by John Dole in the USA.
8. To investigate the best way to handle new products.
(C) Technology transfer
9. To disseminate information from (A) and (B) regularly via the Centre’s web-site, HDC News (or other periodicals as required), an annual Open Day and annual project reports.
10. To review trials results and other information (availability, production, costings) on two cut-flower crops each year, publishing these as fact-sheets.
11. To disseminate basic costings on all subjects that show market potential to levy payers at the earliest stage that this is practically possible.
12. To encourage the submission of concept notes for new R&D projects on cut-flower crops, initially for review by the Centre’s Management Group and thence by the HDC BOF and PC Panels.
13. To be an information hub for the UK cut-flower industry with a view to fulfilling a ‘Crop Association’ role.