Location
Poinsettia: Investigation of consumer preferences

Research

PC 288 - Poinsettia: Investigation of consumer preferences

Start Date: 
01/07/2009
Completion Date: 
30/06/2009
Project Leader: 
Debbie Fuller
Code: 
PC 288

The overall aim of the project is to evaluate end customer preferences through preference mapping in order to guide variety selection for future production aimed at both traditional and new markets.