Soft Fruit Panel information

Soft Fruit Panel information

Soft Fruit Panel

The Panel consists of representatives elected by levy payers, and where appropriate, independent experts are co-opted to provide technical advice. Invitations are also extended to appropriate trade body representatives.

The schedule for the Soft Fruit Panel Meetings is currently as follows (minutes of the open session of previous meetings are available to download after they have been approved by all parties at the subsequent meeting):





10 December 2015

Stockbridge Technology Centre, Selby, Yorkshire



07 April 2016

East Malling Research, Kent



06 December 2016

The Abbey Centre, London



02 March 2017

East Malling Research, The Orchards, New Rd, East Malling, West Malling ME19 6BJ



05 October 2017 Farmers Fayre, Stoneleigh, Coventry CV8 2LZ Passed Download
06 December 2017 AHDB Boardroom, Stoneleigh Park, Kenilworth, Warwickshire CV8 2TL Passed Download
06 March 2018 East Malling Research, The Orchards, New Road, East Malling ME19 6BJ Pending Pending
03 October 2018 Farmers Fayre, National Agricultural Exhibition Centre, Stoneleigh Park, Kenilworth, Warwickshire, CV8 2LG 


Passed Download
12 February 2019 Farmers Fayre, National Agricultural Exhibition Centre, Stoneleigh Park, Kenilworth, Warwickshire, CV8 2LG Pending Download 
03 October 2019  AHDB Boardroom, Stoneleigh Park, Kenilworth, Warwickshire CV8 2TL Pending  Pending

For more information about panel meeting arrangements please contact Katja Maurer


Panel Representation




Dr Louise Sutherland 

PANEL CHAIR and AHDB Horticulture Board Member 

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Katja Maurer

Panel Manager and Crop Production Scientist

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Scott Raffle

Knowledge Transfer Manager - Fruit

Click here


Elected members representing the interests of growers

Sandy Booth          

General soft fruit production

New Forest Fruit, Newhouse Farm, Church Lane, East Boldre, Brockingham, Hampshire, SO42 7WS
T: 01590 612 297

Lindsay Hulme

General soft fruit production (rhubarb and strawberries)        

E Oldroyd & Sons Ltd, Hopefield Farm, Leadwell Lane, Rothwell, Leeds, Yorkshire, LS26 0ST
T: 0113 2822 245

James Porter

Soft Fruit Production - Scotland

East Scryne Farm, East Scryne, Farm, Carnoustie, Angus, Scotland, DD7 6LL
T: 01241 852221

Trelawney Greaves Soft Fruit Production - Scotland

P.J. Stirling, Windyhills Farm, Arbroath, Angus, Scotland.  DD11 5SF.

T:  01241 871310

Jonathan Lukies     

PYO grower

Cammas Hall Fruit Farm, Needham Green, Hatfield Broad Oak CM22 7JT T: 01279 718777

Roger Vogels

Soft fruit production - West Midlands (tunnel and glasshouse strawberry production)

S&A Produce, Brook Farm, Marden, Hereford, Herefordshire, HR1 3ET
T: 01432 880 235

Andrey Ivanov

General soft fruit production & propagation            

Wilkin & Sons Ltd, Brook Road, Tiptree, Colchester  CO5 0RF
T: 01621 815407

James Waltham

Soft Fruit Production - West Midlands

Haygrove Growing, Redbank, Ledbury, Herefordshire, HR8 2JL
T: 01531 633659

James Wright

Bush Fruit - Blackcurrants

Whittern Farms Ltd, Next End, Lyonshall, Kington, Herefordshire, HR5 3HZ
T: 01544 340 241

Gerard Olivier  Soft Fruit Production - Kent  Edward Vinson Ltd, 4 Ewell Barn Graveney Road, Faversham ME13 8UP 


Technical & Scientific advisors

Graham Moore       



T: 01795 533 225


Richard Harnden   


Berry Gardens Ltd

T: 01892 830 495


Julie Graham          


T: 01382 562 731

Invited Courtesy Panel Members

Lee Abbey 

NFU, Warwickshire

 T: 024 7685 8500

Rob Saunders H L Hutchinson Ltd, Wisbech, Cambs

   T: 01945 461177