AHDB Food & Farming Podcast

Farmers, special guests and AHDB specialists sharing their experiences and opinions, technical information, data, market intelligence, updates on exports and the latest on issues that impact your business. The AHDB Food & Farming podcast – worth a listen.

Cross sector

Behind the scenes of our We Eat Balanced TV advert

In this episode, John Bates goes behind the scenes of the AHDB marketing department to hear how the £3m campaign aims to highlight the role meat and dairy from the UK plays in a balanced and sustainable diet. AHDB’s Nicola Dodd and Peter Park from ad agency Ogilvy tell the story from concept to on screen delivery.

Useful links

Find out more about the We Eat Balanced campaign

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Pork

Mexico open for pork from the UK

We’re delighted to share the new news that Mexico has opened its market for British pork imports for the first time. Access to this market is estimated to be worth £50 million to UK pork producers over the first five years of trade

Useful links

Mexican market opens its doors for imports of British pork

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Cereals and Oilseeds

Have your say on how we invest the levy

In April 2022, levy-paying businesses have an excellent opportunity to voice how we should invest AHDB income. This podcast features views on levy-funded investment – covering the positives and the negatives. Rutland farmer and AHDB Cereals & Oilseeds Sector Chair, Sarah Bell, explains how (after registering online) levy payers can express opinion on the products, tools and services we deliver to industry. Independent agronomist, Patrick Stephenson, discusses how AHDB’s information helps him deliver advice to his North Yorkshire clients. Finally, Lincolnshire monitor farmer, Colin Chappell, outlines the financial costs and benefits to his business associated with the levy – including how he feels that knowledge exchange should be at AHDB’s heart. Please listen in and encourage levy payers to get involved – the stronger the voice, the better the outcome for industry. To find out more about the process, visit: ahdb.org.uk/shape-the-future

Useful links

Shape the future of farming (home page)

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Beef and Lamb

The importance of building good relationships when purchasing breeding stock

In this podcast, AHDB’s Knowledge Exchange Manager Emma Steele speaks to suckler farmer and AHDB Strategic Farmer Mark Jelley, and Stabiliser breeder Tim Phipps. Mark started buying bulls and replacement heifers from Tim a few years ago after meeting at a local discussion group where it became clear their businesses shared a lot of similarities. 

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Find out more about Maternal Matters

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Dairy

New sector chair stands up for dairy farmers

In this episode of AHDB’s Food and Farming podcast, John Bates talks to Lyndon Edwards, dairy farmer and new chair of the AHDB Dairy sector council, to find out more about his background, his experiences so far and his aspirations upon joining the AHDB board.

Useful links

Find out more about the dairy levy

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Potatoes

Sutton Bridge Crop Storage Research – what next?

In this AHDB Food & Farming episode, Jimmy Phillips interviews Rob Clayton, our Sector Strategy Director for Potatoes, to discuss how the planned wind down and transition of AHDB Potatoes activities will impact potato storage research. 


Horticulture

Getting to grips with vine weevil

In this AHDB Food & Farming podcast, we outline the issue of vine weevil in container-grown hardy nursery stock and the available control methods. The outputs from AHDB funded project HNS 195 ‘Improving vine weevil control in HNS’ (a 5 year trial) are currently being applied on a commercial nursery and will culminate in a demonstration event in September 2021.

Useful links

Learn more about vine weevil

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