AHDB Food & Farming Podcast
Farmers, special guests and AHDB specialists sharing their experiences and opinions, technical information, data, market intelligence, updates on exports and the latest on issues that impact your business. The AHDB Food & Farming podcast – worth a listen.
Cross sector
Behind the scenes of our We Eat Balanced TV advert
In this episode, John Bates goes behind the scenes of the AHDB marketing department to hear how the £3m campaign aims to highlight the role meat and dairy from the UK plays in a balanced and sustainable diet. AHDB’s Nicola Dodd and Peter Park from ad agency Ogilvy tell the story from concept to on screen delivery.
Useful links
Pork
Mexico open for pork from the UK
We’re delighted to share the new news that Mexico has opened its market for British pork imports for the first time. Access to this market is estimated to be worth £50 million to UK pork producers over the first five years of trade
Useful links
Cereals and Oilseeds
Have your say on how we invest the levy
In April 2022, levy-paying businesses have an excellent opportunity to voice how we should invest AHDB income. This podcast features views on levy-funded investment – covering the positives and the negatives. Rutland farmer and AHDB Cereals & Oilseeds Sector Chair, Sarah Bell, explains how (after registering online) levy payers can express opinion on the products, tools and services we deliver to industry. Independent agronomist, Patrick Stephenson, discusses how AHDB’s information helps him deliver advice to his North Yorkshire clients. Finally, Lincolnshire monitor farmer, Colin Chappell, outlines the financial costs and benefits to his business associated with the levy – including how he feels that knowledge exchange should be at AHDB’s heart. Please listen in and encourage levy payers to get involved – the stronger the voice, the better the outcome for industry. To find out more about the process, visit: ahdb.org.uk/shape-the-future
Useful links
Beef and Lamb
The importance of building good relationships when purchasing breeding stock
In this podcast, AHDB’s Knowledge Exchange Manager Emma Steele speaks to suckler farmer and AHDB Strategic Farmer Mark Jelley, and Stabiliser breeder Tim Phipps. Mark started buying bulls and replacement heifers from Tim a few years ago after meeting at a local discussion group where it became clear their businesses shared a lot of similarities.
Useful links
Dairy
New sector chair stands up for dairy farmers
In this episode of AHDB’s Food and Farming podcast, John Bates talks to Lyndon Edwards, dairy farmer and new chair of the AHDB Dairy sector council, to find out more about his background, his experiences so far and his aspirations upon joining the AHDB board.
Useful links
Potatoes
Sutton Bridge Crop Storage Research – what next?
In this AHDB Food & Farming episode, Jimmy Phillips interviews Rob Clayton, our Sector Strategy Director for Potatoes, to discuss how the planned wind down and transition of AHDB Potatoes activities will impact potato storage research.
Horticulture
Getting to grips with vine weevil
In this AHDB Food & Farming podcast, we outline the issue of vine weevil in container-grown hardy nursery stock and the available control methods. The outputs from AHDB funded project HNS 195 ‘Improving vine weevil control in HNS’ (a 5 year trial) are currently being applied on a commercial nursery and will culminate in a demonstration event in September 2021.