New varieties from the East Malling Strawberry Breeding Club

This factsheet summarises the attributes of the main varieties released in the second tranche of the East Malling Strawberry Breeding Club , which started in 2013, as well as details of some promising selections developed during this period. 

The East Malling Strawberry Breeding Club (EMSBC)  was formed in 2008 to continue the national strawberry programme that has operated at EMR since 1983, with AHDB contributing via project SF 96 until 2013, and then via SF 96a for a second tranche of funding until 2023.